Unleashing potential in non-profits with strategic communication audit
Ashoka
2023
A communication audit is the key to unlocking your organization's full potential. It reveals hidden gaps and untapped opportunities in your communication strategy, yet several organizations may skip this essential step. By conducting regular audits, you ensure your message is not only clear and effective, but also reaches the right audience, maximizing visibility and impact.
At Communication for Change (C4C), we are grateful to work with forward-thinking organizations like Ashoka, who recognize the importance of auditing and refining their communication activities. By proactively embracing a communication audit, Ashoka is taking significant steps to enhance its visibility as a non-profit and elevate its programs, particularly those focused on issues related to women, children, and families.
C4C's audit pinpoints key areas for improving Ashoka's communication strategies and activities
Our approach starts with assessing key indicators of brand equity: awareness, trust, and commitment. We dive into desk research, digital platform analysis, and internal interviews. For Ashoka, this process uncovered several growth opportunities, including ways to increase website traffic and enhance social media content.
Following the audit, we develop a targeted strategy and workshops to equip Ashoka's team for impactful communication
After the audit, we craft an Institutional Communication Strategy tailored to Ashoka's needs in the Philippines and Indonesia. This includes creating messages that resonate with diverse audiences and strategizing digital content. We also design a narrative framework for Ashoka's priority programs. To further build capacity, we conduct a Workshop on Message Articulation & Brand Building, empowering Ashoka's internal team to execute communication initiatives confidently.
Ashoka took the first step toward change with a communication audit, and your organization can too
For Ashoka, the audit offers clear insights into the current state of their communication, setting the stage for increased visibility and mapped-out program promotions.