Adapting to challenges: How we implemented a hybrid production model for Mars AMAN
Aliansi Masyarakat Adat Nusantara
2021
In response to a request from AMAN (Aliansi Masyarakat Adat Nusantara), C4C was entrusted with creating a video clip for MARS AMAN, aimed at supporting the advocacy efforts of Masyarakat Adat (Indigenous Communities) and enhancing their capacity for photo and video production. The project's original plan involved Indigenous communities from seven provinces taking on roles as the local support team, learning the intricacies of production alongside our main director and producer.
However, the onset of the COVID-19 pandemic required us to pivot from this approach. Given that the shooting locations were in remote areas, while our main producer and director were based in Jakarta, we decided to implement a hybrid production model. This approach involved training Indigenous community members to serve as local producers and directors, managing on-ground operations while receiving remote guidance from our main director and producer. This strategy allowed us to meet project deadlines, maintain high-quality standards, and ensure the safety of everyone involved.
How did we implement the hybrid model?
The hybrid model we implemented was a strategic blend of remote and local collaboration, designed to overcome the unique challenges of managing a production process across different locations.
Training and empowering the indigenous teams
We began by providing remote training sessions for the Indigenous community members who were selected as local producers and directors. These sessions covered essential aspects of photo and video production, including camera operation, sound recording, and lighting. After the initial training, we continued to offer guidance through regular virtual meetings, and provided the local team with clear and comprehensive manuals as references.
Utilizing technology for remote collaboration
We utilized cloud-based technology to facilitate real-time access to all production-related content. To protect against data loss, we implemented a backup system: all content was stored in the cloud and backed up on two separate hard drives.
Providing equipment
We provided the local team with all the necessary shooting equipment, including high-quality cameras, audio tools, and tripods. By standardizing the equipment, we ensured the output met our quality standards, and we created a shared equipment pool that could be rotated among the different locations.
Real-time collaboration
During shooting days, the main director and producer maintained real-time communication with the local producers and directors through video conferencing tools. This setup allowed for immediate feedback and quick problem-solving, minimizing delays and keeping the project on schedule.
Key learnings from the hybrid production
Importance of comprehensive training. Thorough remote training was essential in preparing local teams to manage on-ground operations.
Custom video tutorials tailored to the specific needs and constraints of each location.
Use of natural lighting to reduce reliance on additional equipment.
Clear shot lists and storyboards to help local teams stay organized and focused.
Asynchronous collaboration, with local teams uploading footage to the cloud during times of better connectivity.
Portable storage solutions given limited internet access, with regular backups stored in multiple locations.
Decentralized leadership, empowering local producers and directors to make decisions on the ground.
Implementing the hybrid production post-pandemic
The hybrid production model has proven to be a valuable strategy for managing productions in remote areas with limited internet access. However, it's not suitable for all types of productions. This model is well-suited for videos with shorter duration (2-5 minutes), a clear and straightforward message, and a focus on local stories, traditions, and perspectives.
