Our experience

In 2023, PUSKAPA completed a qualitative study to better understand how Indonesian youth engage with climate and environmental activism. The research highlighted the critical role of young people in building a sustainable future, and emphasized the need for their participation to go beyond tokenism. The youth must be…

Aliansi Masyarakat Adat Nusantara (AMAN) is an organization that fights for the recognition and protection of the rights of indigenous peoples in Indonesia. However, amid increasing cases of territorial grabbing and weakening regulations to protect indigenous rights, public support is still not deeply rooted. This is…

Buried Chapters is a campaign by a film production company called Talamedia, featuring a series of documentaries that shed light on Indonesia's "buried" history of human rights violations. The campaign has released four documentary films on YouTube, presenting firsthand accounts from witnesses of various human rights…

AMAN (Aliansi Masyarakat Adat Nusantara) wants to protect Indigenous peoples' rights. But there's a problem: many Indonesians don't know about or understand the struggles of Indigenous communities. This makes it hard to get public support. To solve this, AMAN worked with Communication for Change (C4C) to find a way to…

Translating research findings into clear, actionable insights can be challenging, especially when they involve technical or academic language. However, sharing these insights with a wider audience is crucial for driving real-world change.

Civil society organizations (CSOs) in Indonesia strive to create a positive outcome through their advocacy, policy influence, and public engagement efforts. However, they frequently encounter communication challenges due to the varying levels of understanding among their audiences and stakeholders regarding the issues…

In response to a request from AMAN (Aliansi Masyarakat Adat Nusantara), C4C was entrusted with creating a video clip for MARS AMAN, aimed at supporting the advocacy efforts of Masyarakat Adat (Indigenous Communities) and enhancing their capacity for photo and video production. The project's original plan involved…

Non-governmental organizations (NGOs) in Indonesia have long had a tall task to improve the lives of Indonesian people. Challenges are faced on a daily basis, whether you are here battling the climate crisis or human rights' violations. Not only is your task challenged, but attempts to attack the legitimacy of your…

KOMPAK was going to present a strategy and implementation design for the government to provide basic services to the poor and the vulnerable. The problem was the lack of a strong and compelling tool that KOMPAK could use for a 10-minute audience with the Minister of National Development Planning of the Republic of…

Some Indonesian CSOs working in the environmental sector that are grantees of Climate and Land Use Alliance (CLUA) believed that the year prior to the general election (2019) was a period with significant momentum they should be capitalizing on. They invited C4C to discuss how best to campaign to first-time voters so…

The Center for the Study on Religion and Democracy (PUSAD) Paramadina has made various efforts to advance religious tolerance and strengthen democracy in Indonesia. Despite acknowledging the importance of social media in supporting research and advocacy, PUSAD has not had a concrete picture of how to use it. This is…

Frustrated with how complicated human-centered problems can be? Design thinking offers a structured approach to address these issues through practical, user-focused solutions. However, a common pitfall is rushing to implement solutions without fully understanding the users' needs.

Institutions that want to disseminate their research effectively must address their target audience's needs and ensure their work reaches those who would benefit from it. C4C has demonstrated how this can be achieved.

Leadership in Non-Governmental Organizations (NGOs) faces the dual challenge of fulfilling their mission while ensuring fair and sustainable compensation for their staff. A crucial yet often overlooked element in achieving these goals is branding. By systematically and efficiently implementing a robust branding…

From 2023 to 2024, in collaboration with various CSOs from all over Indonesia, C4C conducted an open-source campaign entitled "Bumi Kepanasan" to instill a sense of urgency among uninitiated social media users about policies to mitigate climate change. This is the lesson we have learned from the campaign.

Everyone aspiring to foster change envisions a better Indonesia, and civil society organizations (CSOs) serve as key instruments in realizing this vision. The attainment of their objectives hinges on effective communication, which is crucial for garnering support from the community and other institutions.

In preparation for the 2024 election, Communication for Change (C4C) designed and ran a campaign for Transparency International Indonesia (TII) aimed at encouraging young people to care about the issue of non-transparency in political party funding.

Publications from think tanks are often comprehensive, spanning many pages and using technical language. These documents are typically designed to inform policy and reflect in-depth research, but not all stakeholders, such as legislative members, business leaders, local officials, or even the public have the time,…

This research-to-messaging project was held to support CLASP (Collaborative Labeling and Appliance Standard Program) and the Directorate General of EBTKE (Directorate General of New, Renewable Energy and Energy Conservation) in 2022. When the project was initiated, the government already recognized the importance of…

Women Will, a global initiative by Google, is dedicated to fostering women's economic empowerment by leveraging technology to enhance skills, encourage entrepreneurship, and facilitate networking opportunities. In Indonesia, Google collaborates with women's organizations and communities, particularly those emphasizing…

After webinars or training sessions, it's common for attendees to ask, "Can you send me the slides?" However, it's essential to remember that slides are meant to be a visual aid, not just a handout. If you're simply sharing slides, you might as well skip the presentation altogether. Effective slides are not just about…

What do people truly mean when they say they want to be energy-efficient? Is this desire linked to their awareness of climate change, or is it primarily driven by economic motivations? Moreover, how can we effectively encourage the public to adopt energy-saving behaviors?

In 2021-2022, on behalf of Development Dialogue Asia (DDA), Communication for Change (C4C) with Kantar and Eye to Eye conducted a quantitative research and segmentation of the Indonesian population based on climate change understanding, worldview, and propensity for collective action, as well as qualitative research…

Started in the last quarter of 2021, C4C provided technical assistance to Sindikasi Pemilu dan Demokrasi (SPD) to implement a campaign titled "Cek Suaramu," urging changes to the high electoral thresholds for presidential and vice presidential candidates which suppresses citizens' rights to be elected.

Yes I Do (YID) Alliances Indonesia realised they needed a comprehensive communication strategy to change behavior of actors involved in child marriage in their working areas: Sukabumi, Rembang, and West Lombok.

In Indonesia, the World Food Programme (WFP) supported the government in improving the nutritional status of adolescent girls, preventing them from facing health problems during pregnancy and childbirth, and decreasing their likelihood to give birth to stunting children. WFP believed that one of the avenues was…

The number of smokers in Indonesia, especially teen smokers, is so high that it has caused not only public health problems but also an economic burden on society. Unfortunately, tobacco control (TC) has often failed because of the lack of public support, among other things. People have fallen prey to the belief that…

CSOs primarily focus on driving change, and we believe their impactful stories deserve to be shared widely to inspire others. However, the challenge lies in conveying these stories in ways that captivate and connect with a diverse audience.

A communication audit is the key to unlocking your organization's full potential. It reveals hidden gaps and untapped opportunities in your communication strategy, yet several organizations may skip this essential step. By conducting regular audits, you ensure your message is not only clear and effective, but also…

Through Suluh Penggugah, we believe effective communication is the cornerstone of successful social change. In today's fast-paced world, non-governmental organizations (NGOs) need to articulate their messages clearly, compellingly, and in a way that resonates with their target audiences. By providing dedicated…

Website visitors from both desktop and smartphone users have begun to show a downward trend due to shifting habits to social media. This has resulted in a decline in traffic to news and public media websites, forcing them to adapt to stay relevant.

The true spirit of democracy is fulfilled through people's active political participation. However, without citizens who can think critically and distinguish between facts and disinformation, a strong democratic system is impossible.

Knowing the importance of CSOs’ roles in safeguarding democracy, C4C was asked to assist some CSOs in Indonesia to counteract disinformation attacks by developing Message Houses (Rumah Pesan). This initiative aims to strengthen CSOs' ability to counter disinformation and maintain information integrity during elections.